Geodemographics Gis And Neighbourhood Targeting
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Geodemographics Gis And Neighbourhood Targeting Geodemographics is the analysis of people by where they live using profiling mapping and GIS software to display and analyse geodemographic information It focuses on the complex geographies of consumption behaviour attitude affluence and deprivation that shape our socio economic landscape With an extensive range of applications geodemographic methods are widely used to aid marketing customer targeting service delivery and strategic decision making in both the public and private sectors Geodemographics GIS and Neighbourhood Targeting provides an introduction to the methods theories and classification techniques that form the foundation of neighbourhood analysis and commercial geodemographic products It examines best practice when using geodemographic methods software and systems to balance academic theories with the realities of the business world Theory is presented in a user friendly style and is supported by relevant contributed case studies and short vignettes Applied how to sections will appeal to those who work in business and service planning Features specially commissioned case studies written by expert users of geodemographics Focuses on presenting and using neighbourhood classification in GIS Considers the relevance strengths and limitations of the geodemographic idea for public and private sector decision making Includes information of the recent UK and US Census products and resulting classifications Part of the Mastering GIS Technology Applications and Management Series this book will appeal to professionals working with geodemographics or neighbourhood data in marketing retail planning service delivery and the public sector It will be an excellent introduction for upper level undergraduate and Masters students taking geodemographics or related modules as part of degrees in GIS Geography Marketing or Business
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